Thinking about the rough storyboard we had come up with, I wrote up an initial script so that we have an idea of what could be said or written in the video. This will also help us understand in more detail what imagery, animation and footage is needed to get our idea across. Here is the first draft of the script:
With half a billion bikes, outnumbering cars 10 to 1, China was once referred to as the ‘Kingdom of Bicycles’.
Embedded in China’s recent history, bicycles were not only used for transport but also used as a business tool.
One example – the Junkmen, who cycled round the city, cleaning the streets and recycling the found materials.
However, the number of bicycle users dropped massively from 60% in 1995 to 20% in 2010 and car ownership has skyrocketed. Air pollution is now a severe problem. And with fewer Junkmen cleaning the streets, urban waste has also become an issue.
Something needs to be done.
We introduce CYCLE an initiative that invites the public to protect the environment, by cycling and recycling, just like the Junkmen.
Bike Share Programs have been introduced across China and many of these have been a great success. However, the bike share in Beijing sees less than a quarter of used compared to its neighboring programs. Why is this?
The bicycle was once the social status symbol of China, but is now perceived as outdated. CYCLE has a solution to get Beijing back on the bike.
To start the initiative, a handful of canopies will be installed in the city center, above the purpose built cycle lanes. These will be made from recycled plastic bottles, each containing a LED sensor light. The canopy will be linked to the public bikes and will respond to the movements as the public cycle below.
Joining the initiative to power these interactive bottle canopies is quick, easy and completely free.
All you need to do is follow these four simple steps.
- Register online, all we need is your name and address
- Receive your free CYCLE Card in the post
- Top up your CYCLE Card
- No money required, all you need is your used plastic bottles
- At all Bike Share Stations around the city, purpose built machines will be installed where you can insert your card, recycle your plastic bottles and top up you CYCLE time
- One plastic bottle gives you half an hour
- If you run out of plastic bottles, don’t worry. You can still use this card by topping up with money.
- Scan your card to use the public bike and cycle your way through the city, passing underneath the beautiful bottle canopies.
As you start cycling a unit attached to the public bike will send a frequency to the canopy above you. You are now in control of the canopy.
As you move, a motor will sway the plastic bottles directly above you and the LED lights will activate as they sense you, projecting a ripple effect shimmer on the floor of the cycle lane.
These beautiful reflections provide a unique experience for every cyclist, making every journey more enjoyable.
This brand new cycling experience brings excitement and joy back to the activity.
By doing this CYCLE aims to add life to the Beijing Bike Share Program.
As more people join the initiative and more plastic bottles are recycled, more canopies will be created throughout the city.
Which means more fun!
Together we can empty the city of plastic bottles and fill the city with happy cyclists and beautiful public art.
Join the initiative now at http://www.gtcycle.com
CYCLE doesn’t have to stop with Beijing though. Who knows where we could end up next?
This was quite difficult trying to concisely and clearly explain our idea in a fun, believable and engaging way. However, it has really helped to clarify our idea in my head and has also helped in the planning of the final pitch.