BA (Hons) Graphic Arts

Year 3: Semester 01: External Projects

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External Projects 01: Partnered Projects: Digital/Physical: PLAY

“These three words (Digital/Physical:Play) are key to the development of contemporary communication art & design, they help us to immerse our audience in engaging experiences, delighting and inspiring and informing without lecturing. We have become digital natives, restless to interact with content. Passive screen gazing is frankly ‘sooo early noughties’, and as a result we are witnessing a rid of integrates campaigns that combine physical and digital experiences with playful technologies and game-like mechanics across all media outlets. This incorporation of connectivity with digital media play opens up exciting, new possibilities for artist and designers to create, define and craft unforgettable experiences that can weave seamlessly into people’s lives.” (The Brief)